Issue 01 · August 2026 itsowrong.com
It’s So Wrong Claims, objects, practices — not people

A magazine you can vote on.

Staff-written stories about scams, hidden fees, dark-pattern cancels, greenwash, junk hardware, and the press release that does not match the fine print.

DARK
PATTERN

Scams

Amazon called the cancel maze Iliad. The FTC called it a dark pattern.

A Prime checkbox is easy. Getting out took a flow named after a 24-book epic.

Staff · 27 Aug 2026

50%
FEE

Scams

The Creative Cloud plan that charged you to leave.

Annual billed monthly sounded flexible. The early-termination fee did not.

Staff · 26 Aug 2026

PLUS
FEES

Scams

$89 until it is $127: the ticket and the resort fee.

The number on the poster is not the number at the register. The FTC finally wrote a rule about that.

Staff · 25 Aug 2026

NOT
AS SHOWN

ScamsComposite

The listing was a kitchen set. The box was a ladle.

A composite of a pattern shops keep running: hero photo, fine-print contents, surprise on the porch.

Staff · 24 Aug 2026

FAKE
5★

Scams

Five stars from the break room.

A skincare brand's staff, the FTC said, wrote the raves and hid who they were.

Staff · 23 Aug 2026

COPY
PASTE

Bogus ClaimsComposite

The 48-hour five-star burst.

A staff pattern piece on fake-review clusters, tied to the FTC's 2024 ban — not a named shop.

Staff · 22 Aug 2026

BLUE
BIN?

Bogus Claims

Recyclable, except where you live.

The little pod said it could go in the blue bin. Canada's competition cop said that was true in two provinces.

Staff · 21 Aug 2026

HIGG
TAG

Bogus Claims

The sustainability score on a $12 shirt.

Norway's consumer cop told H&M that Higg-index marketing toward shoppers would likely break the law.

Staff · 20 Aug 2026

CLINICAL
?

Bogus Claims

Clinically shown, said the jellyfish protein.

A jury and a federal court told Prevagen's maker to stop the memory claims the ads leaned on.

Staff · 19 Aug 2026

BRAIN
GAME

Bogus Claims

Ten minutes a day will not treat Alzheimer's. The FTC said so.

Lumosity sold brain games as protection against dementia. The science was not there.

Staff · 18 Aug 2026

TEST
ONLY

Hypocrisy

Clean diesel, until the lab lights went off.

VW sold a conscience in a TDI badge. The software only cleaned up for the test.

Staff · 17 Aug 2026

SUN
FLOWER

Hypocrisy

Beyond Petroleum, still in the petroleum business.

BP spent a decade asking you to say the letters as a verb. The annual report still said oil.

Staff · 16 Aug 2026

DEALER
ONLY

Hypocrisy

You bought the tractor. The software still belongs to the dealer.

A farmer-friendly brand signed a repair truce that also asked Farm Bureau to stop pushing repair laws.

Staff · 15 Aug 2026

USE
HANDS

Bad Design

A $400 Wi-Fi press for a bag you could squeeze by hand.

Silicon Valley built a luxury vice. Bloomberg used its fingers.

Staff · 14 Aug 2026

CHIP
ONLY

Bad Design

The printer that learned to reject the ink you already bought.

HP publishes the feature. A firmware update, then a cartridge that was fine yesterday is contraband.

Staff · 13 Aug 2026

90%
AIR

Bad DesignComposite

A USB stick in a box built for a boot.

Composite packaging fail: the object is the air. No warehouse photo, no driver in the frame.

Staff · 12 Aug 2026

NO
ICE

Crowdfunding Graves

The Coolest Cooler, and the $20 apology.

Kickstarter's party cooler raised $13 million. Thousands of backers never got the party.

Staff · 11 Aug 2026

DID
NOT FLY

Crowdfunding Graves

Zano: a palm-sized drone and a 13,000-word autopsy.

Europe's biggest Kickstarter hardware hit shipped a handful of units. Kickstarter paid a reporter to find out why.

Staff · 10 Aug 2026

PRE
ORDER

Crowdfunding Graves

Lily took $34 million in pre-orders. The drone stayed on the table.

Not a Kickstarter page — a viral video and a checkout. Same cemetery.

Staff · 9 Aug 2026

NO
PROTOTYPE

Crowdfunding Graves

The laser razor Kickstarter would not cash.

$4 million in pledges. No working prototype the platform would accept. Then Indiegogo.

Staff · 8 Aug 2026

The Wrong Letter

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