Issue 01 · August 2026 itsowrong.com
It’s So Wrong Claims, objects, practices — not people

Bad Design

A USB stick in a box built for a boot.

Composite packaging fail: the object is the air. No warehouse photo, no driver in the frame.

90%
AIR

Staff art. No photos of strangers. No scraped listings.

Composite / example. Composite / example. Not a photo of a real delivery and not a named household. The practice — oversized e-commerce cartons — is widely admitted in retailer packaging reports; this page does not pin a SKU on a company.

What looks wrong

A porch delivery the size of a shoebox. Inside, a thumb drive in a plastic tray.

What’s actually going on

This is a labeled composite of a packaging design that warehouses run every day: a small SKU dropped into the next standard carton, void fill optional. Retailers have public sustainability pages about 'rightsizing.' The gap between those pages and a mostly-empty box is the story. No stranger's address, no face, no real tracking number.

A box arrives that could hold a pair of boots. The label is correct. Inside: a USB stick, a paper invoice, and a lot of corrugated atmosphere. Sometimes there is a puff of air pillow. Sometimes there is nothing but geometry.

Warehouses pick from a small set of carton sizes. The algorithm would rather waste cardboard than stop a line. Brands then publish a climate page about recycled content and 'optimized packaging.' Both things can be true at once. The object that fails is the box in front of you.

We are not posting a porch camera still. We are not naming a customer or a driver. If a retailer wants to send its own before-and-after rightsizing photos, those can be a sourced follow-up. Until then, vote the air.

Source: Staff composite of a common packaging fail (object, not a person). No company filing is attached because this card is a labeled example.

The Wrong Letter

One staff story, one vote, when we have one. No ESP is connected yet. This form does not leave your browser.

Local stub only. We are not mailing anyone from this page.