Issue 01 · August 2026 itsowrong.com
It’s So Wrong Claims, objects, practices — not people

Bogus Claims

Staff river for this beat. Empty forums do not rank. These pages do.

COPY
PASTE

Bogus ClaimsComposite

The 48-hour five-star burst.

A staff pattern piece on fake-review clusters, tied to the FTC's 2024 ban — not a named shop.

Staff · 22 Aug 2026

BLUE
BIN?

Bogus Claims

Recyclable, except where you live.

The little pod said it could go in the blue bin. Canada's competition cop said that was true in two provinces.

Staff · 21 Aug 2026

HIGG
TAG

Bogus Claims

The sustainability score on a $12 shirt.

Norway's consumer cop told H&M that Higg-index marketing toward shoppers would likely break the law.

Staff · 20 Aug 2026

CLINICAL
?

Bogus Claims

Clinically shown, said the jellyfish protein.

A jury and a federal court told Prevagen's maker to stop the memory claims the ads leaned on.

Staff · 19 Aug 2026

BRAIN
GAME

Bogus Claims

Ten minutes a day will not treat Alzheimer's. The FTC said so.

Lumosity sold brain games as protection against dementia. The science was not there.

Staff · 18 Aug 2026

The Wrong Letter

One staff story, one vote, when we have one. No ESP is connected yet. This form does not leave your browser.

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